First Financial Security, Inc. (FFS) is a national brokerage agency that partners with some of the country’s leading insurance carriers. First Financial Security equips, trains, and supports thousands of FFS field associates who are licensed to deliver innovative financial products to middle-income households across America.
With a decade of successful business operations supporting it, First Financial Security is in a strong position in the marketplace. FFS offers its associates and their clients the stability of an established company while retaining the flexibility and courage of a start-up.
First Financial Security, Inc.’s leaders observed that the financial services industry was not keeping pace with the changing American family and its needs. To remedy this situation, First Financial Security launched a campaign, Changing the Face of Insurance®.
Through this campaign, FFS intends to affect change in the industry in three important ways:
- By whom insurance is sold. FFS has one of the most diverse field forces in the industry today. The organization is committed to breaking down the barriers to ensure the industry is open and welcoming to people from all walks of life who want to make the industry their life’s work.
- To whom insurance is sold. The financial services industry has often overlooked underserved communities in this country. FFS is committed to ensuring that innovative products, an entrepreneurial opportunity and a financial education are available to all people. Everyone should experience the generational benefits of a strong financial strategy.
- How insurance is sold. There is not just one customer profile, but many. FFS wants to ensure the industry is in tune with the many cultures and people who call America home and are in need of financial services to build a better life.
The First Financial Security’s business model allows associates to help others while creating a better life for their own families. FFS provides its associates with the entrepreneurial edge, a set of tools, techniques, and technology to move them forward in building their own independent businesses.